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The 12×12 Initiative

"Stories Matter. People Matter." The 12x12 Initiative is a project developed by three friends who are making their way across the continental U.S. to “visit, observe, serve, and help” 12 organizations in 12 weeks. With the goal of giving a voice to these organizations, they will be using the power of film and photography to tell the stories of the people they meet. Head Videographer, Logan Jacobs, shares, “There's so much power in stories and speaking them out and that's our goal. To tell the stories that haven't been heard.” Their heart and vision for this project is to see individuals get involved in their own communities through ...